BABABA

Legal

Terms of Service

Effective date: June 23, 2026

These Terms of Service (“Terms”) govern your access to and use of the BABA platform and related services (the “Service”) provided by Elise Price Consulting, LLC (“BABA,” “we,” “us,” or “our”). By accessing or using the Service, you agree to these Terms. If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization.

1. The Service

BABA is an HR analytics platform that helps organizations manage workforce data, track goals and performance, and get answers from an AI assistant powered by the Ask Baba feature. The Service processes data you and your organization provide — including employee information, goals, contracts, and documents — to surface insights and support decision-making.

BABA informs human decisions — it does not make them. Insights, recommendations, and AI responses from the Service are for informational purposes only. You are responsible for the lawful use of any insight the Service surfaces, including compliance with applicable employment, privacy, and anti-discrimination laws.

BABA does not make automated employment decisions and does not use medical, disability, or other protected-class data to generate recommendations.

2. Not Financial, Tax, or Legal Advice

BABA provides financial, business, and operational guidance — including profit targets, gap-to-goal figures, cash-allocation and tax set-aside suggestions, and AI-generated insights and recommendations — for informational and decision-support purposes only. It is not professional financial, tax, accounting, investment, or legal advice, and BABA is not a financial adviser, accountant, investment adviser, broker-dealer, or law firm.

Using the Service does not create any advisory, fiduciary, accountant-client, attorney-client, or other professional relationship between you and BABA. Our guidance is generated from the data you connect, which may be incomplete, out of date, or inaccurate, and it is general in nature — it does not account for your full circumstances. Treat any figure, target, or recommendation as a starting point, and consult a qualified professional — such as a CPA, accountant, tax adviser, or attorney — before acting on any material financial, tax, or legal matter. You are solely responsible for your decisions and their outcomes.

This guidance is provided subject to the warranty disclaimer in Section 9 and the limitation of liability in Section 10. The in-app disclaimers shown alongside financial guidance summarise this section and incorporate it by reference.

3. Accounts and Organizations

You must create an account to use the Service. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account. Organization administrators are responsible for managing access for their team members and for ensuring that all users comply with these Terms.

You must provide accurate information when creating your account. You may not use the Service if you are prohibited from doing so under applicable law.

4. Acceptable Use

You may use the Service only for lawful purposes. You agree not to:

  • Use the Service to make automated employment decisions without human review, or in a manner that violates applicable employment or anti-discrimination law;
  • Input data you do not have the right to process, including personal data of individuals without a lawful basis under applicable privacy law;
  • Attempt to circumvent security controls, access other organizations’ data, or probe or test the Service for vulnerabilities without our prior written consent;
  • Reverse engineer, decompile, or attempt to extract the source code of the Service;
  • Use the Service to build a competing product or to benchmark it against a competing product without our written consent;
  • Transmit malicious code, spam, or engage in any activity that degrades the Service for other users.

5. Your Content and Data

You retain all rights to the data you upload or input into the Service (“Your Content”). By using the Service, you grant us a limited, non-exclusive license to process Your Content solely to provide and operate the Service, as described in our Privacy Policy.

You represent that you have all necessary rights and consents to input Your Content into the Service, including any personal data about employees, contractors, or clients. You are responsible for the accuracy of Your Content.

We process personal data on your behalf as a data processor for workforce and client data your organization controls. Our data processing practices are described in our Privacy Policy.

6. AI Features

The Ask Baba AI assistant uses large language models provided by Anthropic. AI responses may contain errors, omissions, or outdated information. You should independently verify any AI-generated content before relying on it for decisions.

Conversation content you send to Ask Baba is transmitted to Anthropic’s API for inference. Under our agreement with Anthropic, your data is not retained or used for model training. See our Privacy Policy for details.

You may share conversation links with others. You are responsible for the content of any conversation you share. Shared conversations expire after 90 days (default) and can be revoked at any time.

7. Subscriptions and Payment

Access to the Service requires a paid subscription. Subscription fees are billed in advance on the schedule specified at sign-up. All fees are non-refundable except as required by law or as otherwise stated in your order. We may update pricing with 30 days’ notice; continued use after the notice period constitutes acceptance of the new pricing.

If payment fails, we may suspend access to the Service after a reasonable grace period. You are responsible for all taxes applicable to your subscription.

8. Intellectual Property

The Service and all underlying software, content, features, and functionality are and remain the exclusive property of BABA and its licensors. These Terms do not grant you any ownership interest in the Service. The BABA name, logo, and product names are trademarks of BABA; you may not use them without our prior written consent.

If you provide feedback, suggestions, or ideas about the Service, you grant us a perpetual, royalty-free license to use that feedback for any purpose without obligation to you.

9. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BABA EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. BABA DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT AI-GENERATED CONTENT WILL BE ACCURATE OR COMPLETE.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL BABA, ITS AFFILIATES, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES — INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, DATA, BUSINESS, OR GOODWILL — EVEN IF BABA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL BABA’S TOTAL CUMULATIVE LIABILITY TO YOU ARISING OUT OF OR RELATED TO THESE TERMS EXCEED THE GREATER OF (A) THE AMOUNTS PAID BY YOU TO BABA IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

11. Termination

You may cancel your subscription at any time through your account settings or by contacting us. Cancellation takes effect at the end of your current billing period.

We may suspend or terminate your access to the Service immediately, without notice, if you breach these Terms, if payment fails, or if we are required to do so by law. Upon termination, your license to use the Service ceases immediately.

Following termination, we will retain and delete your data in accordance with our Privacy Policy and applicable law. You may request a data export before cancellation; post-termination export requests will be handled on a reasonable-efforts basis. Sections 2, 5, 8, 9, 10, 12, and 13 survive termination.

12. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict-of-law provisions. Any dispute arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in Delaware, and you consent to personal jurisdiction in those courts.

Nothing in these Terms limits your rights under applicable consumer protection or data protection law, including your rights under the GDPR where applicable.

13. General

These Terms, together with our Privacy Policy and End-User License Agreement, constitute the entire agreement between you and BABA regarding the Service.

We may update these Terms from time to time. We will provide at least 30 days’ notice of material changes via email or in-product notice. Continued use of the Service after the notice period constitutes your acceptance of the revised Terms.

If any provision of these Terms is held invalid or unenforceable, the remaining provisions continue in full force. Our failure to enforce any provision is not a waiver of that provision. You may not assign your rights under these Terms without our prior written consent.

14. Contact

Questions about these Terms? Contact us at hello@meetbaba.com.